There is all sorts of bad advice out there when it comes to how to optimize your website for the search engines. Let’s set the record straight between fact and fiction so that you’re in the know. I’ve taken a few moments to help debunk some of the most common SEO myths. These tactics are not only ineffective, but they can result in huge penalties for your site including being delisted all together.
Myth: Stuff the Meta Keyword and Alt Tags with keywords
Truth: Meta tags are practically irrelevant in search engine algorithms. These days Meta Keyword tags are only used to identify a page’s relevance, not its rankings. Alt tags are used to describe an image. They are helpful for slow-loading pages, non-visual browsers and for the visually impaired. By stuffing keywords here, you’re alerting the search engines of illegitimate optimization tactics.
Myth: Fill your website with loads of Tiny or Invisible Text to get big results
Tiny text is text so small that it is virtually unreadable to the human eye. The idea is that you can include lots of keywords on your Web page, making your page more appealing to the search engines. The same goes for invisible text. Some web owners believe that if they make the text the same color as the background, they can include more keywords without it sounding unnatural. The truth is that search engines check your site to see how valuable and user friendly it is to the visitor. They can spot spam tactics from a mile away and its in your best interest to stay on the good side of the search engines
Myth: Cloaking is a good idea
A “cloaked” page is a page that shows one thing to the user and another to the search engines. There have been major brand name company websites that received penalties for this such as BMW Germany’s website.
Myth: Automated SEO tools are an effective, cheap solution
If you really want to effectively optimize your website, it’s going to take skills and time to do it. Ranking factors such as the website’s URL age proves this fact. There aren’t any inexpensive tools out there that will perform automated optimization tactics that will garner lasting results. It requires hard work, patience and know-how to do so.
Myth: Let your web guy do your SEO
Search Engine Optimization should be an extension of your overall marketing strategy. Those who are to perform optimization tactics should have marketing expertise and more specifically, Internet marketing knowledge. Just like many of us “SEO types” don’t know anything more than basic web design, the opposite is often true of web designers and their understanding of SEO.
Most web designers are mainly concerned with onsite design while SEO’s are concerned with functionality and how your visitors and search engines view your site. Your best option is to leave the design to your web guy and your SEO to someone who specializes in it. (Though stay away from an all Flash website design- no matter how cool you think it looks because it will kill your rankings in the SERPs.)
Myth: Once your site is optimized, you’re done.
The web is constantly changing and Google is always adjusting their algorithms. This creates the need to constantly be testing, optimizing and staying up-to-date with the latest changes. For example, social media in the last 5 years has taken on new meaning for business and now marketers must adjust. Mobile marketing is becoming increasingly needed in order to stay ahead due to the popularity and usage of smartphones.
If you’re looking to achieve long-term success through the marketing of your website then skip the short-cuts and invest in the research, evaluation, planning and the white-hat optimization tactics of your website.
Looking for an SEO company you can trust? Check out Slyce Marketing!