With the amount of information available on the internet today it increasingly becomes more difficult to find particular sites to suit users’ needs. Due to which the majority of users today turn to search engines to cut down the time and effort they spend in surfing the net. In order for sites to become more accessible to users, search engine optimization strategies are necessary in order to improve a site’s ranking on search engines. Here are a few steps you could following in order to improve your search engine rankings.
Step 1: Page Load Time
Step 2: Targeted Keywords in Your Title Tags
One integral key in SEO is the use of targeted keywords. Figuring out what keywords to use is one thing but finding where to properly place them can determine your search engine rankings. Many search engines take into consideration title tags in ranking sites. Take note that this is different from your meta tags or meta description. By using keywords in your title tag, it will appear in your page title and site code.
Step 3: Meta Keyword and Meta Description
Aside from you title tags, you should also strategically place your keywords in your meta description and meta keywords codes. These codes are placed under your title tags. Meta keywords were initially used by search engines to rank sites but nowadays, most search engines rely on meta description to better rank sites. Your meta description will provide a brief description of your site content so optimizing this aspect with targeted keywords can help search engines listing. This description is usually displayed on SERPs which could eventually increase click through rates. Be sure though not to keyword stuff your description as you could end up with a penalty rather than a boost up the SERPs.
Step 4: Internal Linking Structure with Anchor Text
Many web developers tend to focus on connecting via external links without polishing their own site’s internal linking structure. A well coded internal linking structure using appropriate anchor text not only helps users in navigating your site but also helps search engines determine your site’s content. Using appropriate anchor text in a well organized internal linking structure will eventually improve your visibility on search engines.
Step 5: Extending the Time You Own Your Domain
Search engines tend to provide higher rankings for domains registered for a longer period compared to those with yearly renewals. Apparently, search engines tend to consider domains renewed yearly as possible illegitimate or spam sites. Extending the time you own your domain gives a sense of seriousness and commitment to your business and would be a good investment on your part.
Step 6: Quality Incoming Links
It would be easy to simply link up with as many sites as possible thinking that this would eventually improve your site traffic. But in order to maximize the efficiency of your effort it would be better to choose appropriate sites for incoming links in order to optimize your search engine rankings. Search engines today tend to use not only the quantity but also the quality of incoming links in ranking sites. This is done in order to improve the relevance of search results for users. As a pointer, try linking up with sites with similar content as yours, high page rankings, and anchor text similar to your keywords.
Step 7: Naming Your Pictures with Keywords
As part of your web content, images also play a significant role in search engine rankings. By using keywords to name your images, it will be easier for search engines to determine and rank your non-text based content. Naming pictures with keywords is an often overlooked opportunity in SEO and doing so will only entail a little effort in exchange for considerable benefits.
Step 8: Creating a Site Map for Easier Site Crawling
Finally, creating a site map will make it easier for users to browse through your website by showing them the important parts of your site. Aside from this, search engines utilize site maps to learn about the structure of a particular site which also improves the coverage of its pages. Therefore, an organized site map will not only help user navigation but potentially increase search engine rankings as well.